case
study
A specialized platform for DNA analysis in nutrition, fitness, and cannabis.
Order your kit from home and receive personalized wellness
recommendations.
Project
Beyond DNA
Product
E-commerce
Landing Page
Visual Identity
Services
Logo Design
Branding
UI Design
Goals and missions
Beyond DNA offers specialized DNA analysis for nutrition, fitness, and
cannabis.
Our task was to develop a strong brand identity and a user-friendly e-
commerce website for convenient home DNA kit orders and personalized
health recommendations.
Design Challenge
Our challenge was to create a compelling brand identity and intuitive website
interface that simplifies DNA kit orders and ensures a seamless user
experience across devices. This involved designing a unique logo, selecting
suitable colors and typography, and optimizing navigation and checkout
processes.
User persona
Eduardo (32)
Yoga Instructor
"Wants accurate and clear information on how his
genetics affect his health and how to adjust his
lifestyle"
Karen (28)
Nutritionist
"Seeks a personalized and reliable solution to make
informed decisions about her health and wellness"
Mike (28)
Freelance Creative
"Learn how her genetics affect her response to
cannabis to make informed consumption decisions."
Logo, Branding,
& creative stuff...
Beyond DNA offers specialized DNA analysis for nutrition, fitness, and
cannabis.
Our task was to develop a strong brand identity and a user-friendly e-
commerce website for convenient home DNA kit orders and personalized
health recommendations.
With just a few clicks, users can explore each test, select the one that suits
their needs, and complete their purchase seamlessly.
Once the test kit arrives, they follow easy instructions, send back their
samples, and receive comprehensive insights and recommendations based
on their unique genetic makeup.
If you have scrolled to the end –
you are clearly looking to hire us ;)